Five days syllabus for teaching social media marketing
Day 1: Introduction to Social Media Marketing
- Overview of social media platforms and their significance in marketing
- Understanding the role of social media in the buyer's journey
- Identifying the benefits and challenges of social media marketing
- Introduction to key social media marketing concepts and terminology
Day 2: Social Media Strategy Development
- Defining business goals and aligning them with social media objectives
- Identifying and understanding target audience and buyer personas
- Conducting a competitive analysis and market research
- Developing a social media strategy framework and action plan
Day 3: Content Creation and Optimization
- Understanding the importance of content in social media marketing
- Creating compelling and shareable content for different social media platforms
- Optimizing content for better reach and engagement
- Exploring different content formats such as text, images, videos, and infographics
Day 4: Social Media Advertising and Promotion
- Overview of social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
- Setting campaign goals and objectives for advertising
- Targeting options and ad formats available on different platforms
- Monitoring and optimizing ad performance to maximize ROI
Day 5: Social Media Analytics and Measurement
- Introduction to social media analytics tools and platforms (e.g., Facebook Insights, Google Analytics)
- Identifying relevant metrics and key performance indicators (KPIs)
- Analyzing and interpreting social media data to derive actionable insights
- Making data-driven decisions to optimize social media marketing strategies
Note: Throughout the course, interactive discussions, case studies, and hands-on exercises should be incorporated to enhance the learning experience. Additionally, providing real-life examples and encouraging students to work on practical projects can help reinforce the concepts learned in each session.